2025
FD&I 2G Team Project
(GUI, Motion, Photo/Film Directing)
*Red Dot Design Award 2025 Concept ‘Winner’
*Fast Company IBD Award ‘Honorable Mention’
Project Overview
Sam is an AI robot that elevates omnichannel shopping by integrating robotic interaction with AI-driven data to deliver emotional engagement and smart personalised services. In stores, Sam engages customers vividly with LLM and gestures while analysing and sharing data with retailers to provide tailored coaching. As a trusted helper for retailers and customers, Sam is shaping the future of retail.
