2023
Graphic/Motion, GUI Design Lead
*Red Dot Design Award : Brand&Communication 2023 Winner
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Project Overview
Brand experience that uses experimental interactions and paper-based goods to convey an analog, handmade feel in every moments.
Designed a graphic identity that highlights Daehak-ro’s analog theater vibe by using spotlight motifs and small alley shapes.
The virtual showroom also recreates Daehak-ro’s clustered theaters—letting users wander through narrow alleys,
discover new performances, and dive deeper into shows they’re interested in.
Stop-motion and paper-based details were added in on/offline contents to create a warm, handcrafted experience.
Virtual Showroom Web GUI
Merchandises
