Samsung Retail Crew Bot
FD&I 2G Team Project
(GUI, Motion, Photo/Film Directing)
Sam is an AI robot that elevates omnichannel shopping by integrating robotic interaction with AI-driven data to deliver emotional engagement and smart personalised services.
*Red Dot Design Award 2025 Concept ‘Winner’
*Fast Company IBD Award ‘Honorable Mention’
FD&I 2G Team Project
(GUI, Motion, Photo/Film Directing)
Sam is an AI robot that elevates omnichannel shopping by integrating robotic interaction with AI-driven data to deliver emotional engagement and smart personalised services.
*Red Dot Design Award 2025 Concept ‘Winner’
*Fast Company IBD Award ‘Honorable Mention’
2025